Our Team
Karl Friesenbichler
Associate Partner - The Strategic Navigator
Karl combines strategic foresight with grounded execution. As Associate Partner at Ethon Advisory, he steers complex supply chain and transformation programs from vision to value — ensuring every decision is structured, defensible, and aligned with real-world outcomes.
With extensive experience in logistics strategy, commercial management, and executive leadership, Karl excels at guiding high-stakes initiatives to success. Whether shaping investment strategies, negotiating major contracts, or overseeing project delivery, his calm direction and analytical precision inspire confidence across all levels of an organisation.
Driven by independence, clarity, and accountability, Karl ensures that Ethon Advisory’s work delivers what matters most — measurable impact, lasting partnerships, and trusted expertise grounded in operational reality.
Michelle van Driel
Head of Consultancy APAC - The Business Strategist
Michelle bridges strategy and execution with precision, structure, and insight. As Head of Consulting APAC at Ethon Advisory, she guides clients from early concept to boardroom-ready business case — shaping decisions that balance value, risk, and operational reality.
Her expertise spans transformation strategy, supply chain design, and commercial modeling. Whether defining future-state operations or rescuing complex programs, Michelle brings clarity to ambiguity and order to complexity. She combines analytical rigour with a pragmatic, people-focused approach that ensures strategies don’t just look good on paper — they work in practice.
Driven by integrity, accountability, and continuous growth, Michelle is trusted by clients and colleagues alike to navigate high-stakes challenges and deliver measurable, lasting results.
Maria Mauerhofer
Senior Intralogistics Consultant - The Quality Guardian
Maria is the steady hand behind precision and performance. As Senior Intralogistics Consultant at Ethon Advisory, she ensures every design, model, and proposal meets the highest standards — functionally, technically, and operationally.
With a meticulous eye for detail and deep expertise in automated storage and retrieval systems, Maria bridges analysis and execution. She reviews, tests, and refines layouts and interfaces to guarantee seamless integration and measurable results. Her approach combines structured thinking with a relentless drive for quality, ensuring every solution stands up in the real world.
Anchored in Ethon’s values of clarity, integrity, and operational excellence, Maria safeguards what matters most: solutions that truly deliver.
Jan Hocek
Senior Intralogistics Consultant - The Process Architect
Analytical, precise, and solution-driven, Jan is a master at turning operational complexity into elegant, functional design. As Senior Intralogistics Consultant at Ethon Advisory, he ensures that every concept, flow, and integration works seamlessly — not just in theory, but in practice.
With deep expertise in automation, warehouse design, and systems integration, Jan bridges the gap between strategy and execution. His work is defined by technical rigour, attention to detail, and an unwavering commitment to client success. Whether refining functional designs, optimising layouts, or validating vendor solutions, Jan brings clarity and confidence to every decision.
Grounded in operational reality and guided by Ethon’s principles of independence, accountability, and excellence, Jan helps clients build systems that not only perform — but endure.
Jonathan Reed
Supply Chain Consultant - The Sustainability Strategist
Jonathan merges process optimisation with purpose. As Supply Chain Consultant at Ethon Advisory, he helps organisations improve performance while embedding sustainability into every operational layer — from warehouse processes to environmental compliance.
With expertise in process mapping, risk management, and safety design, Jonathan brings structure, precision, and accountability to every engagement. His approach combines analytical thinking with a focus on practical, measurable outcomes — ensuring that efficiency and responsibility move hand in hand.
Grounded in Ethon’s values of clarity, integrity, and continuous growth, Jonathan champions solutions that are efficient, resilient, and built for the long term — where operational excellence meets environmental stewardship.
Alexander van Driel
Supply Chain Consultant - The Navigator
Alexander moves people and organisations forward. As Supply Chain Consultant at Ethon Advisory, he specialises in guiding teams through transformation — aligning strategy, structure, and culture to deliver sustainable results.
With a background in organisational change, training, and operational excellence, Alexander bridges the gap between planning and people. He helps clients design and embed change programs that stick — translating complex transitions into clear actions, practical tools, and empowered teams.
Driven by clarity, collaboration, and continuous growth, Alexander ensures that change isn’t just managed — it’s embraced. His steady guidance and people-first approach turn transformation into a shared journey toward measurable improvement.
Arturo Castro Alvial
Head of Operations - The Builder
Arturo transforms technical complexity into strategic clarity. As Head of Operations at Ethon Advisory, he bridges the worlds of design, construction, and consulting — ensuring that every project moves from concept to completion with precision, purpose, and confidence.
With expertise spanning CAD analysis, construction coordination, and project delivery, Arturo thrives where multiple disciplines intersect. His structured approach, technical depth, and calm leadership bring order to complexity — enabling smooth execution, seamless collaboration, and tangible results.
Guided by integrity, accountability, and operational excellence, Arturo doesn’t just manage projects — he builds trust, alignment, and outcomes that last.
Christian Klöckl-Greimel
VP of Growth - The Growth Architect
As Vice President of Growth at Ethon Advisory, Christian leads the company’s expansion strategy across markets, partnerships, and services — balancing data-driven precision with entrepreneurial instinct. With a sharp focus on sustainable growth and client value, he builds bridges between consulting excellence and commercial success.
Christian combines strategic insight with hands-on execution — whether shaping new service models, developing go-to-market strategies, or fostering collaborations across the Ethon and Ferag ecosystems. His approach blends analytical depth, operational understanding, and a genuine passion for unlocking potential in people and organizations alike.
Driven by clarity, accountability, and innovation, Christian ensures Ethon’s growth reflects what defines the firm itself: independent expertise, grounded in operational reality.