Privacy & Data Protection Policy

Last updated: October 2025

1. Introduction

Ethon Advisory (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, communicate with us, or engage our professional services.

By using this website or providing your information, you agree to the terms of this policy.

2. Who We Are

Ethon Advisory AG
Independent advisory firm specialising in supply chain, logistics, and operational transformation.
Registered office: Flughafenstrasse 90, 8302 Kloten, Switzerland
Email: info@ethon-advisory.com
Website: https://www.ethon-advisory.com

For any questions about this policy or your personal data, please contact us at:
info@ethon-advisory.com

3. What Data We Collect

We may collect and process the following types of personal data:

a. Information you provide voluntarily

  • Contact details (name, company, email, phone number)

  • Information you share via our website contact forms or email

  • Any documents or attachments you provide as part of a consulting engagement

b. Automatically collected information

When you visit our website, Squarespace (our hosting platform) and integrated analytics tools may automatically collect:

  • IP address and general location (country or city)

  • Browser type, device information, and operating system

  • Date, time, and pages visited

  • Referring and exit URLs

This data helps us understand visitor activity, improve our website performance, and maintain security.

4. How We Use Your Data

We use personal data for the following purposes:

  • Responding to your inquiries and requests

  • Managing client relationships and project delivery

  • Sending relevant information about our services (only if you opt in)

  • Ensuring the security and functionality of our website

  • Complying with legal obligations and regulatory requirements

We do not sell, rent, or share your data with third parties for advertising purposes.

5. Legal Basis for Processing

We process your data under the following lawful bases (as defined under GDPR and the Swiss FADP):

  • Performance of a contract: when you engage us for consulting services

  • Legitimate interest: for maintaining client communication and improving services

  • Consent: when you voluntarily provide your details (e.g., contact form, newsletter sign-up)

  • Legal obligation: where processing is necessary to meet regulatory or tax requirements


https://www.ethon-advisory.com

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purpose for which it was collected or as required by law:

  • Inquiry and contact form data: up to 12 months after last contact

  • Client project and billing data: up to 10 years (for legal and audit compliance)

After these periods, data is securely deleted or anonymised.

7. Data Sharing and Transfers

We may share your data with:

  • Trusted service providers (e.g., Squarespace, email hosting, analytics)

  • Legal or regulatory authorities when required by law

All service providers are carefully selected and bound by confidentiality and data-protection agreements.
If personal data is transferred outside Switzerland or the EU, equivalent safeguards (such as Standard Contractual Clauses) are applied.

8. Cookies and Tracking

Our website uses cookies to ensure proper functionality and measure performance.

Types of cookies:

  • Essential cookies: required for website operation and security

  • Analytics cookies: to understand visitor activity and improve user experience

You can manage or disable cookies in your browser settings at any time.
We do not use tracking or advertising cookies.

9. Your Rights

Under GDPR and Swiss data protection law, you have the right to:

  • Request access to your personal data

  • Request correction or deletion of your data

  • Withdraw consent at any time

  • Object to or restrict processing

  • Request a copy of your data in portable format

To exercise any of these rights, please contact us at info@ethon-advisory.com.
We will respond within the legally required timeframe.

10. Data Security

We take the protection of your data seriously and implement appropriate technical and organisational measures, including:

  • Secure servers and encrypted communications (HTTPS, TLS)

  • Access controls and limited internal data access

  • Regular data protection reviews

Please note that no online platform can guarantee absolute security. We encourage you to share sensitive information with caution.

11. Third-Party Services

Our website may include links to external sites or embedded tools (e.g., Google Maps, LinkedIn, analytics).
We are not responsible for the privacy practices or content of those external sites. Please review their policies when visiting them.

12. Updates to This Policy

We may update this Privacy Policy from time to time.
The most recent version will always be available on this page with the updated date at the top.

13. Contact

If you have any questions, requests, or concerns regarding your personal data, please contact:

Ethon Advisory AG
info@ethon-advisory.com
https://www.ethon-advisory.com