Who We Are
Our Purpose
Ethon Advisory was created to provide independent operational challenge in a market dominated by vendors, integrators, and generalist consulting firms.
Many organisations receive advice influenced by technology agendas or implementation incentives.
Our role is different.
We focus exclusively on performance clarity, financial impact, and execution reality — before transformation programmes expand or capital is committed.
Our Identity
We are senior operators and independent advisors who have designed, challenged, and delivered complex supply chain environments across retail, industrial, and automation-intensive sectors.
Our role is not to add another layer of strategy.
Our role is to create clarity before performance loss becomes structural or capital is committed without full transparency.
What sets us apart:
We are vendor-neutral — we don’t sell equipment, systems, or software.
We are outcome-driven — your business case defines success, not ours.
We are practitioners — we’ve led projects from concept to go-live.
We are trusted — known for independence, precision, and accountability.
We do not optimise theory.
We validate reality — and make it actionable for leadership teams.
Our Approach
We support clients through the full lifecycle of decision and delivery — from defining the challenge to achieving measurable outcomes.
Discovery & Alignment — Understanding your context, constraints, and goals.
Assessment & Design — Evaluating options, risks, and ROI.
Decision Support — Structuring information for clarity and confidence.
Implementation Assurance — Guiding execution and supplier alignment.
Continuous Improvement — Embedding capabilities and accountability.
Every step is transparent, structured, and evidence-based — ensuring that our clients can make informed, defensible decisions with speed and confidence.
Independence is not a positioning statement.
It is the condition required to see operational reality clearly.
D.E.I. at Ethon Advisory
At Ethon Advisory, we believe that every voice matters. We are committed to building a workplace—and partnering with clients—that reflects diversity in all its dimensions, ensures equity in opportunity and access, and fosters an inclusive culture where everyone belongs. We bring together independent expertise grounded in operational reality, and we know that diverse perspectives make our solutions stronger. We strive not only to respect differences, but to actively engage them, so our team, our clients and our work all benefit from the broadest possible view.
Our Values
Our work is built on six guiding principles that define how we think and act:
Independence — We are free from vendor influence and act solely in your interest.
Integrity — We say what we mean, and we deliver what we promise.
Operational Excellence — Precision and discipline drive everything we do.
Clarity — We simplify complexity so decisions become defensible.
Accountability — We own outcomes, not just deliverables.
Collaboration — We work as an extension of your team, not just consultants.